DUBAI, UAE (September 2026) — Destiny Fortier, Business Development Manager of Tours4fun, represented the company at the Arabian Travel Market (ATM) in Dubai, one of the travel industry's most influential global events. The trip proved to be a highly productive networking opportunity, with Fortier connecting with more partners and industry contacts than anticipated.
Tours4fun with Global Partners at Arabian Travel Market in Dubai

A Strategic Moment for Dubai Tourism
Dubai is preparing for a strong tourism comeback in 2027, making this year's Arabian Travel Market a critical moment for travel companies looking to establish or strengthen their presence in the Middle East market.
"Dubai is preparing for a strong comeback in 2027, so now is the perfect time to align with the best strategic partners and create new fun opportunities," Fortier said.
The Arabian Travel Market, organized by World Travel Market (WTM), brings together thousands of travel professionals from across the globe. For Tours4fun, the event provided a platform to meet potential partners, explore new market opportunities, and strengthen relationships with existing collaborators in the region.
"Dubai is preparing for a strong comeback in 2027, so now is the perfect time to align with the best strategic partners and create new fun opportunities," Fortier said.
The Arabian Travel Market, organized by World Travel Market (WTM), brings together thousands of travel professionals from across the globe. For Tours4fun, the event provided a platform to meet potential partners, explore new market opportunities, and strengthen relationships with existing collaborators in the region.
Unexpected Connections and Priceless Insights
Fortier noted that the event exceeded expectations in terms of the quality and quantity of connections made. "I've seen a lot more friends than expected," she shared, highlighting the strong relationships Tours4fun has built within the global travel community.
The Arabian Travel Market is known for delivering valuable industry insights, and this year was no exception. "I'm always surprised at each event at the amount of unexpected and priceless insight gained," Fortier added.
Building Global Partnerships
Tours4fun's participation at ATM reflects the company's ongoing commitment to expanding its international partner network. As a leading local guided tour booking platform under Trip.com, Tours4fun operates in over 150 countries and regions, serving more than 3.5 million travelers. Events like the Arabian Travel Market allow the company to forge new partnerships with tour operators, DMCs (Destination Management Companies), and travel agencies around the world.


Looking Ahead to 2027
With Dubai's tourism sector gearing up for significant growth in 2027, Tours4fun's early engagement at this year's Arabian Travel Market positions the company to capitalize on emerging opportunities in the Middle East. The connections made and insights gained will inform Tours4fun's strategy for the region as it continues to expand its global footprint.
About the Arabian Travel Market
The Arabian Travel Market is the leading travel and tourism event in the Middle East, organized by World Travel Market (WTM). It brings together travel professionals from across the globe to network, discover new destinations, and explore the latest industry trends.
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Summary
A Strategic Moment for Dubai Tourism
Unexpected Connections and Priceless Insights
Building Global Partnerships
Looking Ahead to 2027
About the Arabian Travel Market
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