Tours4fun Acquires Stake in India B2B Venture Travstarz Global

On February 2, 2018, Tours4fun announced an expansion of its business-to-business travel operations through an investment in Travstarz Global Group, an India-based B2B travel company.
 

The partnership was designed to strengthen Tours4fun's presence in India's B2B travel market and expand access to travel products and technology for travel agencies, destination management companies, and other industry partners.

At the time of the announcement, Tours4fun had launched RezB2B Global Limited as a platform serving travel agencies and destination management companies.
 

Through the agreement with Travstarz Global, the company's TravelrezOnline platform was planned to merge with Tours4fun's RezB2B platform. The combined resources were intended to support the expansion of Tours4fun's B2B business in India and surrounding markets.
 

The move represented an important step in the development of Tours4fun's B2B travel services beyond its consumer-facing tour and travel business.

The partnership was also designed to provide travel industry partners with access to a broader range of travel products and services.
 

According to the original announcement, the combined B2B platform would provide access to flights, hotels, packages, transfers, sightseeing, visas, travel insurance, and foreign exchange services.
 

The platform was intended to give travel agents, destination management companies, and hoteliers tools to manage travel content online and distribute products to a global audience.

Travstarz Global Group had been established in India in 2009 and operated as a B2B travel company serving international hotel and destination markets.
 

For Tours4fun, the partnership reflected a broader effort at the time to expand its B2B travel business internationally. The company also stated that it planned to explore additional opportunities in the global B2B market beyond India.
 

The announcement was published by Tours4fun through PR Newswire on February 2, 2018.
 

Original Coverage: [PR Newswire — Ctrip's Tours4fun Acquires Stake in India B2B Venture Travstarz Global]