Global Leading Multi-Day Tour Platform
- 20+Years of Multi-Day Tour experience
- 3.5M+Travelers served worldwide
- 150+Counties and regions covere
- 1,000+DMCs and tour operator partners
- 15,000+Tours and activities on platform
About Tours4fun
Founded in Los Angeles in 2004, Tours4fun is a leading online travel platform specializing in destination tours and travel experiences. In 2013, the company became part of
Trip.com Group
through a strategic investment, strengthening its position as one of the group's key businesses in the North American market. Today, Tours4fun operates multilingual platforms in Chinese, English, and Spanish, serving more than 3.5 million travelers worldwide. Tours4fun offers more than 15,000 travel products across destinations in the United States, Canada, Europe, Oceania, Asia, Latin America, Africa, and the polar regions. Its portfolio includes escorted tours, premium tours, customized travel experiences, day tours, attraction tickets, and cruises.
Our Journey
- 2004Founded in Los AngelesEstablished its U.S. team and launched its North American destination travel business.
- 2012Became a Member of the National Tour Association (NTA)Joined the National Tour Association (NTA), further strengthening industry partnerships and destination partnerships
- 2013Received strategic investment from CtripCtrip made a strategic investment in Tours4fun, further strengthening technology capabilities, supply chain resources, and international market collaboration.
- 2023Joined USOTABecame a member of USOTA, further deepening U.S. market connectivity and expanding destination partnerships.
- 2025Fully Integrated into the Trip.com Group EcosystemTours4fun became fully integrated into the Trip.com Group global ecosystem, serving as a key part of the Group's overseas escorted tour business and global destination travel supply chain.
- 2026Opened Its First Flagship Store in Los AngelesTours4fun opened its first flagship store in Los Angeles, creating an integrated travel experience center for travel consultation, product exploration, brand engagement, and community events—marking a new chapter in its omnichannel development.
- FutureFocus on China Inbound TravelWith China inbound travel as a strategic priority, Tours4fun leverages its dual operating hubs in Los Angeles and Chengdu to connect North America and global English-speaking markets. The company is committed to promoting China's travel destinations worldwide and inspiring more international travelers to discover China.
Our Mission & Belief
- MissionConnecting the world's best travel resources to make extraordinary journeys accessible to everyone.
- VisionTo become the world's leading destinationMulti-Day Tour.
- ValuesCustomer-Centric. Trust-Driven. Innovation-Led.
Business Overview
Tours4fun offers global multi-day tours, premium small-group tours, themed tours, private and customized group travel services, as well as visa assistance and flight booking services.
Why Book with Tours4fun?
Built on decades of expertise, global travel resources, professional service, and the strength of the Trip.com Group ecosystem, Tours4fun delivers travel experiences you can book with confidence.
- 01.20+ Years of Destination Tour Expertise22 Years of Serving Travelers Worldwide. Trusted by more than 3.5 million travelers worldwide, Tours4fun facilitates over 160,000 departures each year and welcomes more than 400 travelers every day. Every journey reflects the trust our customers place in our brand.
- 02.24/7 Global Travel SupportOur dedicated support team is available 24/7 to assist travelers before, during, and after every journey, providing timely and professional service whenever it's needed.
- 03.Multilingual Customer SupportChinese and English customer support, together with multilingual products and services, helps travelers enjoy a more seamless, efficient, and reliable booking experience.
- 04.Nine Travel GuaranteesBacked by our Nine Travel Guarantees—including Brand Assurance, Best Price Guarantee, Travel Safety Assurance, and more—Tours4fun provides reliable protection and peace of mind throughout every stage of your journey.
- 05.Backed by the Trip.com Group EcosystemPowered by Trip.com Group's technology platform, data capabilities, global market resources, and destination partner network, Tours4fun continuously enhances its products, services, and customer experience.
- 06.Global Products & Supply NetworkWith travel products across 150+ countries and regions and long-term partnerships with 1,000+ destination management companies and tour operators, Tours4fun offers everything from escorted tours and premium small-group journeys to customized travel, China inbound experiences, visa assistance, and flight booking services.
Cooperative partners
Delta.com
United Airlines
Hilton.com
U.S.A Tourism
philadelphia Tourism
Quebec Tourism
Los Angeles Tourism
New Zealand Tourism
California Tourism
Australia Tourism
Chicago Tourism
New South Wales Tourism
Hawaii Tourism
Florida Tourism
Antartica 21
Ctrip.com
Trip.com
Expedia.com
Ncl.com
Royalcaribbean.com
Leadership
Allen Wang
Co-Founder & Chief Executive Officer
For more than 20 years, Allen Wang has been dedicated to connecting travelers with the world through the Tours4fun platform. From expanding inbound travel to North America to building a global network of destinations, he has played a pivotal role in shaping cross-border travel experiences.
Today, Allen continues to position Tours4fun as a trusted gateway connecting travelers around the world with China, creating meaningful opportunities for cultural exchange, exploration, and global connectivity.
