POSITION: Public Relations Specialist Job Duties:
• Build the Easy-Go Inc.brand through strategically integrated communications plans in key travelmarket segments.
• Develop, execute and measure PR/social media campaigns in coordinationwith sales, marketing strategies and ensure continual innovation with newefforts.
• Utilize social marketing engagement and monitoring tools and platformssuch as Facebook, Twitter, Youtube, etc. to drive brand awareness.
• Manageconsumer communications projects from inception to release and implementation.
• Establish and maintain target media lists, editorial calendars for mediaoutlets.
• Distribute press release and integrate travel industry content;Cultivate positive relationships with media and social influencers in thetourist and recreational industry.
• Cooperate with partner travel agencies inthe U.S. and overseas to develop consistent global communications plan.
• Plan Prevents and on behalf of the company to attend tourist trade shows, consumershows, and industry PR events.
• Coordinate with special events, trade showbranding campaigns, editorial meetings, and sponsorship events.
Minimum Requirements
• Master’s degree in Public Relations or comparable.
• At least one year of public relations experience in travel industry.
• Professional experience include effectively utilizing major social media platforms and social media dashboardtools such as Hootsuite, Sprout, Bit.ly, Facebook Insights, Google Analytics.
• establishing professional relations with media outlets and travel bloggers.
• driving PR efforts around PR/branding campaigns and trade shows.